Consumers care more than ever about how their food is grown.

According to research from the EIT Food Consumer Observatory (Europe’s central hub for consumer insights in the agrifood sector), consumers increasingly value farming practices that support long-term soil health, environmental stewardship, and resilient food production. While the definition of "regenerative agriculture" continues to evolve, one message is clear: people want confidence that their food is being grown responsibly.

For growers, that starts below the surface.

Healthy roots are the foundation of productive crops. Strong root systems use water and nutrients more efficiently, help plants better withstand stress, and maximize yield potential and crop quality throughout the growing season. And healthy roots don't just benefit the crop—they're the foundation of healthy, functional soils.

TELONE™ by Teleos soil fumigant gives growers peace of mind by managing plant-parasitic nematodes before planting. By creating a zone of protection during crop establishment, TELONE™ supports healthy root development, helping growers build a strong foundation for productive crops and long-term soil functionality.

Another important fact: TELONE™ contains no PFAS and, when used according to the label, leaves no detectable residues at harvest in or on the crop. As a pre-plant soil fumigant, TELONE™ provides growers with an effective nematode management tool while supporting the production of healthy, high-quality crops that meet today's consumer expectations.